As we enter a season designed to celebrate gratitude and blessings, we’d like to take a minute to share how thankful we are for YOU, our loyal Go Gray customers. We understand you have a lot of choices when it comes to caring for your gray hair and are thrilled you continue to choose us! We are committed to providing the best quality haircare products (find us in the hair color aisle) for your treasured tresses.

Our four-step multiproduct system focuses on every phase to ensure you maintain the integrity of your hair as you embark on the going gray journey, from initially lightening tough dyes to softening the grow out, to further removing artificial color and ultimately revitalizing hair health, appearance and feel. The gentle and effective pro-grade formulas help remove, revitalize, and rejuvenate hair as you transition from artificial hair color to your natural state.

But don’t just take our word for it…keep reading for actual product reviews:

“Let me tell you, this stuff SAVED MY HAIR dramatically! I couldn’t be any more thankful. The Go Gray shampoos and conditioners include so many vitamins and minerals that gray hair needs, that it’s not harsh at all. I am no longer experiencing breakage or yellowing from my hair being brittle.” – Christy B. 

Maybe you’ve wondered how our Activated Charcoal Shampoo and Charcoal Conditioner detoxifies your scalp and strands of product buildup, dirt, and debris without stripping it of its natural moisture as you begin to fade your artificial hair color. Just like Christy said: it’s the ingredients! The conditioner contains Oat Bran and Orange Peel Extract to infuse your gray hair with maximum moisture. Squalene helps prevent frizz and flyaways while Vitamin B5 helps gives your hair its healthy appearance without sacrificing its integrity and manageability.

“I used the charcoal duo. This left my hair and scalp clean and removed build up from styling products like a pro. It left my hair shiny, hydrated, smooth, and easily manageable. Smells nice too! Great for weekly use in your haircare routine.” – Lydia R.

But we knew that one cleansing and conditioning duo wouldn’t be enough. That’s why we have TWO in our brand portfolio.

As you progress in your gray hair journey, you’ll need a cleansing and conditioning duo to help neutralize and prevent yellow tones. The Purple Toning Shampoo and Conditioner Duo helps maintain beautifully bright silver and gray hair. Vitamin B5 helps strengthen, nourish, and condition your hair. Just remember, this purple cleansing and conditioning duo is designed for continued use. Without it, naturally gray and silver hair can turn dull and yellow due to a variety of factors, including exposure to the sun, medication, heat styling, and hair product build up. 

“I used this Go Gray purple toning shampoo and conditioner. It neutralizes warm and yellow tones. The smell is pleasant and it made my hair so soft! I plan on using this a couple times a week!” – Nicole D.