Here’s the million-dollar question: Can hair that is devoid of melanin still be considered vibrant? 

The quick answer? Absolutely. Gray, white and silver hair can definitely be described as vibrant when properly cared for with products designed especially for that purpose. 

We’ve touched on how heat styling, product buildup, chlorine, medication, and exposure to UV rays turns the protein in hair yellow. Without melanin, there’s nothing to prevent that from happening. That’s why using shampoos and conditioners with purple pigment 2-3 times weekly is essential to help neutralize yellow and brassy tones. 

It can be frustrating, though, if you’re using purple shampoo and conditioner as directed, and your gray, white and/or silver hair is still showing signs of yellow, smokey and ashy tones. You’ve done everything right since making the decision to embrace your gray. You followed all the steps and you’re still yellow? It’s. The Worst. 

Don’t give up. At this point your hair needs a toning treatment and is ready for the last phase of our Go Gray System. Inserting the Go Gray Purple Toning Masque into your weekly routine will help remove those problematic hues that zap hair of its natural vibrance…AND restore your sanity.

Go Gray Purple Toning Masque is designed to give hair a quick brightening boost with deep conditioning properties in just one application. Infused with purple pigments that are deposited onto the hair, one use weekly can help restore the vibrancy and pure tones of gray, white and silver hair. 

Go Gray Purple Toning Masque is a highly effective treatment because of the following key ingredients:

  • Orange Peel Extract works to moisturize hair and help detangle strands
  • Pro-Vitamin B5 helps to strengthen hair and improve its texture while acting as a vital ingredient to retain moisture
  • Oat Bran Extract helps enhance softness while smoothing frizz
  • Olive-Derived Squalane works to protect hair from the effects of heat styling that can lead to breakage while reducing frizz

When Purple Toning Shampoo, Purple Toning Conditioner and Masque are combined, the unique Vegan formulation with vibrant pigments not only help keep things bright it adds softness and suppleness to strands, helping to replenish essential moisture that protects hair from breakage, heat damage and excessive frizz. Formulas also Vega, Cruelty Free and Gluten Free.