Going Gray Never Looked So Good

Liberate yourself and upgrade your look by ditching the dye. Whether thinking of transitioning to your natural gray, mid way through a transition or already embracing your gray and silver.  Go Gray is a system focused to meet you at every phase of your Go Gray journey, from lightening tough dyes to soften the grow out, to further removing color and revitalizing hair health, look and feel.

Our gentle and effective, pro-grade formulas help remove, revitalize, and rejuvenate tresses from top to tip. Transitioning to gray is about the journey and Go Gray is there for every phase.

The Go Gray System

Before

Remove

Gently remove unwanted hair dye

Fade

Gradually fade and hydrate

Maintain

Tone and condition

Treat

Brighten and hydrate

REMOVE

Go Gray Revitalizing Treatment

Free yourself from hair dye! A pro-grade hair color remover formula that helps gradually and gently remove hair dye. Formulated for semi-permanent and permanent hair color to diminish the unsightly “re-growth” line and instantly lighten your overall shade, for a seamless look during your initial go gray phase.

FADE

Go Gray Clarifying Duo

Fade your permanent and semi-permanent hair color without stripping hair or scalp of essential moisture. A Clarifying Shampoo and Conditioner duo powered by Activated Charcoal rid scalp and strands of product buildup, dirt, and debris. Enhanced with hair- beautifying Oat Bran and Orange Peel Extracts that infuse locks with moisture for fuss-free manageability and flexible movement. Olive derived Squalene guards against frizz, while hair hero Pro-Vitamin B5 adds a boost of moisture and hydration for soft and shiny hair.

MAINTAIN

Go Gray Purple Toning Duo

Maintain your silver and gray hair with a brightening duo that wards off yellow and help keep hair hydrated and smooth. Purple Toning Shampoo and Conditioner are infused with hair-enhancing, violet pigments that help tone down unwanted yellowing brought on by heat styling and sun exposure. Beautifying duo bursting with Pro-Vitamin B5 to keep hair moisturized, smooth and conditioned. Formulated with nourishing blends of Avocado Oil, Coconut Oil, Castor Oil, Quinoa Extract, Pea Protein, and a Plant-Based complex to add incredible shine and body to hair.

TREAT

Go Gray Purple Toning Masque

Brighten and treat your gray and silver hair with a luxurious conditioning formula expertly infused with purple pigments to neutralize unwanted warm, yellow tones. Hydrating formula with Pro-Vitamin B5, Oat Bran and Orange Peel Extract add softness and suppleness to strands, replenishing moisture and reducing unwanted tangles. An Olive derived Squalane protects from heat and helps moisturize to reduce frizz and breakage.

What Sets Us Apart

Vegan

Certified by The Vegan Society

Cruelty Free

Formulas are free of animal testing, animal products and animal by-products

Woman-Owned Business

Proudly a Woman-Owned Business