Before you can really grasp why purple has become a beauty buzzword and how it may work for you, it’s important to understand a little about color theory. 

The standard color wheel places purple and yellow opposite from each other because they are complementary. When combined, they neutralize one another. Purple shampoo and conditioner were developed to help maintain ash blonde, gray and silver hair as these colors tend to develop brassy, yellow tones. That means purple shampoo and conditioner are generally most effective on pale to light color levels.

There are many causes of that annoying yellow tinge that appears on light-colored hair, including heat styling, product buildup, chlorine and even some medications. Exposure to UV rays, meaning the sun and environmental elements, turns the protein in hair yellow as well. 

This is the part of your gray hair journey where it’s crucial to add a purple shampoo and conditioner to your shower routine. Go Gray Purple Toning Shampoo and Conditioner Duo are designed to help eliminate those dull yellow tones while maintaining beautifully bright gray and silver hair. The nourishing formulation contains Pro-Vitamin B5 to help strengthen and condition hair. 

A few things to note:

  • Always strand test before applying as incredibly dry hair can be porous and absorb the purple too quickly, especially at the ends, leaving an unwanted violet tint. Alternate with your regular cleanser every other shampoo to maintain light and bright locks. If you do find your results lean more violet, blue or lavender than you like, simply wash again with your regular cleanser until desired results are achieved. 
  • Purple shampoo and conditioner do not contain any harsh chemicals and cannot lighten hair. However, it does create an illusion of brightness once yellow tones are neutralized. 
  • Hair might appear slightly darker due to the purple pigment being naturally darker than yellow. That’s a temporary effect and can be remedied by using your regular cleanser and reducing use of the purple shampoo until you reach your desired results.
  • If your gray hair is significantly yellow, apply the Go Gray Purple Toning Masque as directed after each use of the Purple Toning Shampoo and Conditioner Duo. The masque is designed to give a quick brightening boost, and its deep conditioning properties help nourish hair with each application. One week of use with each of the Go Gray purple products can show significant results, helping restore the vibrancy and pure tones of gray and silver hair.