Although Women’s History Month lasts only 31 days, women supporting women has evolved into an everyday occurrence. We continue to break barriers, shatter glass ceilings, and celebrate the trailblazers who came before us well beyond the month of March. Female-owned businesses, like Developlus (the parent company of Go Gray), are growing at a rate of 1.5 times faster than the national average. The company has always valued the importance of inclusion and diversity within the workplace, empowering women to be themselves while declaring their independence and individuality through quality hair and beauty products.
“Women hold up half the sky.” – Chinese Proverb
The Go Gray brand celebrates women’s natural beauty, giving them the tools to embrace their graying or white hair, whatever stage of life they’re in. The four-step multiproduct system focuses on every phase, from initially lightening tough dyes to softening the grow out, to further removing artificial color and ultimately revitalizing hair health, appearance and feel. The gentle and effective pro-grade formulas help remove, revitalize, and rejuvenate hair.
While we encourage all our female followers to shine bright, we also realize there comes a time when you might need some fade aid. Our Go Gray Fade Clarifying Duo, formulated with Activated Charcoal, is designed to help detoxify the scalp and strands of product buildup, oil, and impurities without stripping it of its natural moisture. This cleansing and conditioning duo leaves hair smelling fresh while helping gently fade and remove resistant artificial hair color.
Known for its purifying properties, Activated Charcoal works to remove hair color from strands to further expose the underlying gray and silver tones. The unique formulation of our Charcoal Shampoo gently detoxifies hair, a deep cleaning that promotes scalp health by drawing oils and dead cells away with every shampoo. That means in addition to absorbing excess oil, it helps keep the follicles clear, allowing your gray a clear path as it grows in.
Gray hair often has a coarse texture, so conditioning is crucial as this provides essential moisture and rehydrates from roots to ends. The Charcoal Conditioner in the Go Gray Clarifying Duo contains Oat Bran and Orange Peel Extract to infuse hair with maximum moisture, rebalancing hydration after the cleansing process. Plant-based Squalene helps prevent frizz and flyaways while Pro-Vitamin B5 helps give hair its healthy appearance without sacrificing its integrity and manageability.
This Clarifying Duo is perfect for all hair types and textures. Designed to be incorporated into your hair routine as you fade your color, use it 2-3 times weekly until the darker color is no longer prominent.
Go Gray is a brand that celebrates ALL beauty. Embrace yours!
