We have reached the most wonderful time of the year, and while the cold is still lingering in some parts of the country, it’s safe to say that spring has sprung! After months of frigid weather, it’s nice to see blue skies, warmer temps, and people enjoying the outdoors. Spring is the perfect season to escape the winter doldrums and let the sun shine in. But if you’re one of the many women who have grown out your natural gray, white, or silver strands, let this be a gentle reminder that UV rays from the sun are the biggest culprit in your hair’s brassy, dull, and washed-out appearance.
Luckily, spring flowers lead to the purple powers of Go Gray’s Purple Toning Duo. Designed to help eliminate those dull yellow tones, this powerful shampoo and conditioner duo, infused with violet pigments, beautifully maintains bright gray, white, and silver hair.
With more of us opting to forego artificial hair color, it’s easy to assume that natural gray, white, and silver hair requires little-to-no maintenance. But nothing could be further from the truth! Hairs void of melanin naturally have a stronger, stubborn texture that your hair never had when it was being colored. Because of this, a hydrating cleanser and conditioner are essential. If gray hair isn’t hydrated, it looks dull and can be harder to style. The nourishing formulation of our Purple Toning Duo contains Pro-Vitamin B5 to help strengthen and condition hair.
Similar to the benefits provided to blonde hair, purple cleansers are designed to tone natural gray, white, and silver hair that can be prone to yellowish tones or brassiness. The lighter your natural hair color is, the worse those tones appear to be.
Our Purple Toning Shampoo should be alternated with your regular cleanser every other shampoo to maintain light and bright locks throughout the gray grow-out as well as once you have accomplished your goal. If you do find your results lean more violet, blue, or lavender than you like, simply wash again with your regular cleanser until desired results are achieved. Remember, purple products do not contain any harsh chemicals and cannot lighten hair. However, they do create an illusion of brightness once yellow tones are neutralized.
Let your natural beauty bloom with the purple powers of Purple Toning Duo.
