How-To
Purple Toning Shampoo
- Apply to wet hair
- Massage gently
- Rinse thoroughly
Purple Toning Conditioner
- Apply after use of Go Gray Purple Toning Shampoo
- Apply to wet hair
- Massage gently
- Leave on for 1-5 minutes
- Rinse thoroughly
Ingredients
Ingredients
Purple Toning Shampoo: A beautifying blend busting with Pro-Vitamin B5 helps strengthen, nourish, and condition hair, while toning purple pigments cool down unwanted warm tones on gray, silver and blonde strands. Botanical Avocado and Coconut Oils provides long-lasting deep nourishment, while Quinoa Extract conditions and protects.
Purple Toning Conditioner: A brightening, brass-kicking blend of violet pigments help to neutralize unsightly yellow tones in gray, silver and blonde strands, while Castor Oil seals the deal and helps prevent moisture loss.
Purple Toning Shampoo
- Water
- Sodium C14-16 Olefin Sulfonate
- Cocamidopropyl Betaine
- Cocamidopropyl Hydroxysultaine
- Glycol Distearate
- Sodium Methyl Cocoyl Taurate
- Cocamide MIPA
- Panthenol
- Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone
- Persea Gratissima (avocado) Oil
- Tocopheryl Acetate
- Cocos Nucifera (coconut) Oil
- Hydrolyzed Quinoa
- Hydrolyzed Adansonia Digitata Seed Extract
- Citric Acid
- Ethylhexylglycerin
- Phenoxyethanol
- Disodium EDTA
- Acid Violet 43
- Fragrance
Purple Toning Conditioner
- Water
- Cetearyl Alcohol
- Cetyl Alcohol
- Cetrimonium Methosulfate
- Stearamidopropyl Dimethylamine
- Quaternium-91
- Hydrogenated Castor Oil/Sebacic Acid Copolymer
- Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone
- Hydrolyzed Rice Protein
- Tamarindus Indica Fruit Extract
- Amaranthus Caudatus Seed Extract
- Citric Acid
- Panthenol
- Phenethyl Alcohol
- Glycerin
- Caprylhydroxamic Acid
- Acid Violet 43
- Fragrance
FAQs
Will the Purple Toning Shampoo turn my hair purple?Apply to wet hair, wash, and rinse like a traditional shampoo. The purple tones will help decrease yellow and warm tones without depositing purple onto the hair. you want to continue to use the purple shampoo daily, we recommend you pour a little bit of your traditional shampoo along with the Go Gray Purple Toning Shampoo. Just remember, the longer you leave it on, and the more often you use it, the more intense the toning will be.
How does the Purple Toning Conditioner work?
This is a low pigment purple conditioner, helping to reduce warm tones that decrease the brightness and tone of silver hair. It will help to further tone down any warmth and a last step in ensuring you have bright gray and silver hair.
I want to keep my gray and silver hair nice and bright, but my ends are dry; what should I use?
Reach for the Purple Toning Masque! The masque will help reduce any yellowing brought on by heat or sun exposure. This hydrating masque will give your hair a boost of nutrition to help with dry and damaged ends.
