Maintaining silver and gray hair requires incorporating a maintenance regimen that includes a purple shampoo, conditioner and treatment masques into your hair routine to help neutralize the brassy, yellow tones that may appear from environmental elements. The purple pigment is designed to eliminate any sign of yellow through continued use, but that’s not the only reason to use purple products regularly. Choosing purple formulas rich with key ingredients that nourish, strengthen and moisturize hair is an integral part of maintaining optimal hair health.
When to Incorporate Purple Products
They say knowledge is power, so once you have committed to embrace your gray, there’s no better time than to grab the Go Gray Purple Toning Shampoo and Conditioner Duo and the Go Gray Purple Toning Masque exclusively at Walmart/Walmart.com and put them in your shower. Designed to help eliminate those dull yellow tones while maintaining beautifully bright gray and silver hair, the best time to add these products to your routine the first signs of yellowing. Go Gray’s nourishing formulations contain Pro-Vitamin B5 to help strengthen and condition hair, promoting healthy silver or gray hair as it grows in and revitalizing the damaged artificially colored strands growing out.
How Often?
The Go Gray Purple Toning Shampoo and Conditioner Duo should be substituted with your regular cleanser every other shampoo to maintain light and bright locks throughout the gray grow-out as well as once you have accomplished your goal. If you do find your results lean more violet, blue or lavender than you like, simply wash again with your regular cleanser until desired results are achieved. Remember, purple products do not contain any harsh chemicals and cannot lighten hair. However, they do create an illusion of brightness once yellow tones are neutralized.
Using the Go Gray Purple Toning Masque once a week gives hair a quick brightening boost in addition to an extra infusion of deep moisturizing properties that counteract and help repair dry silver and gray hair while restoring the vibrancy and pure tones. The highly effective treatment also helps detangle hair, improve its texture, enhance softness, smooth out frizz and protect hair from the effects of heat styling.
