“Go gray,” they said. “It will be easy,” they said. But the transition isn’t always easy. Depending on your hair length, it can take a while. So if you’re struggling with what you see every time you look in the mirror, don’t give up. Instead, get your hands on Go Gray, the four-step multiproduct system that focuses on every phase of gray grow-out, from initially lightening tough dyes to softening the growth, to further removing artificial color and ultimately revitalizing hair health, appearance and feel. The gentle and effective pro-grade formulas help remove, revitalize and rejuvenate hair.
Whether you are a newbie exploring the early stages of regrowth or have been in this game for a while now and totally frustrated with the slow progress, the Go Gray system works in stages to ensure you maintain the integrity of your hair as you embark on the journey.
Phase 1 – Remove
First things first, it’s important to gently remove and fade artificial hair color. Sounds damaging but Go Gray Revitalizing Treatment doesn’t contain ammonia or bleach, which can cause breakage to naturally silver and gray hair. The unique formulation helps fade demarcation lines by removing pigment deposits from permanent hair dye that you have previously applied. Aloe Vera works to moisturize and provide intense hydration while Soy Protein helps protect the integrity of the hair. To activate the treatment, mix the contents of the two bottles together and apply in its entirety to hair. If one application isn’t sufficient, the treatment can be repeated every 7-10 days up to three additional times.
Phase 2 – Fade
The next step is designed to further fade color by using the Activated Charcoal Shampoo and Charcoal Conditioner. Designed to help detoxify the scalp and strands of product buildup, dirt and debris without stripping it of its natural moisture, hair is left clean and smelling fresh while working to continue fading old hair dye at the same time. The conditioner contains Oat Bran and Orange Peel Extract to infuse hair with maximum moisture. Squalene helps prevent frizz and flyaways while Vitamin B5 helps give hair its healthy appearance without sacrificing its integrity and manageability.
Phase 3 – Maintain
Purple Toning Shampoo and Conditioner Duo are designed to help eliminate the yellow tones while maintaining beautifully bright silver and gray hair. Always test before applying as incredibly dry hair can be porous and absorb the purple, leaving an unwanted tint. Vitamin B5 helps strengthen, nourish and condition hair. Without the continued use of a purple cleansing and conditioning duo, naturally gray and silver hair can turn dull and yellow due to exposure to the sun.
Phase 4 – Treat
Congratulations, you made it! You persevered and reached the point where your hair is nearly all or entirely gray. We recommend treating hair with a quick brightening boost once weekly so that it maintains its purest tone. Each 1 oz packet of the Purple Toning Masque is infused with purple pigment that deeply conditions hair, cancelling out unwanted brass, red and yellow tones. Key ingredients include Oat Bran and Orange Peel to help soften and smooth hair while Vitamin B5 and Orange Peel Extract help hydrate and moisturize. Plant-based squalene protects from heat and frizz. The creamy formula is a luxurious addition to your beauty routine.
