Throughout history, women have continuously defied societal norms and shattered barriers. As Robert Frost famously said, “Freedom lies in being bold,” and for those of us who made the decision to let our hair go gray, no truer words have been spoken. I’d like to think we exhibit a greater sense of confidence and independence, proving that our choices were more than cosmetic and came from a deeper place of self-acceptance.  

So, what better way to celebrate Independence Day than to highlight a few of the affirmations that led us here. Repeat after me: 

“We embrace natural aging.” 

Going gray signifies acceptance of who we are, without feeling pressured to conform to societal standards of youthfulness.  

“We are unapologetically authentic.” 

The choice to forego artificial hair color, regardless of cultural norms that often prioritize youthfulness, projects a strong sense of authenticity and honesty in regard to our appearance. 

“We are happily challenging stereotypes.” 

The ability to break down stereotypes asserts that beauty and confidence are not limited to a specific age or appearance. 

“We are confident.” 

We make choices based on our own preferences and values, rather than seeking approval or conforming to external standards. 

“We are role models.” 

We’re encouraging others to feel confident in their skin and to embrace the natural process of aging without fear or insecurity. 

And last but certainly not least… 

“We know how to care for our gray hair.” 

Removing those problematic brassy hues that are commonplace with gray hair can be challenging, but we know to reach for the Go Gray Purple Toning Masque. This proprietary blend works together to restore hair’s vibrancy and pure tones while helping to repair any damage.  

Infused with purple pigments that are deposited onto the hair, this highly effective treatment deep conditions in just one application to add softness and suppleness to strands. Key ingredients include Orange Peel Extract (works to moisturize hair and help detangle strands), Pro-Vitamin B5 (helps to strengthen hair and improve its texture while acting as a vital ingredient to retain moisture), Oat Bran Extract (helps enhance softness while smoothing frizz), and Olive-Derived Squalane (works to protect hair from the effects of heat styling that can lead to breakage while reducing frizz).