There’s a lot to be said about being a redhead. You’re in a class all on your own for several reasons, including: 

  • Only 2 percent of the world’s population has naturally red hair 
  • You get those adorable freckles and have pale porcelain skin 
  • Thanks to genetics, you retain your red hair color longer than those with other colors 
  • And…your gorgeous red hair slowly fades over time, turning blonde or white NOT gray. 

Here’s why. As we age, our hair’s production of pigment naturally decreases. This gradual slow-down in redheads specifically, is called Achromotrichia. Achromotrichia is simply the process by which the hair pigment slows down, until it eventually stops being produced altogether. It’s interesting to note the color of your hair isn’t changing, rather it just isn’t producing the levels of pigment that always gave you that vibrant red color. 

Once achromotrichia starts to set in, your red hair becomes lighter and lighter. It can even fade to an orangey-blonde, copper-blonde or even strawberry blonde, until your reddish strands become silver or white. It’s good to note, there’s no timeline for achromotrichia. It happens at different rates for different people, but your ability to hold onto your red hair for longer is another huge advantage! Thanks to genetics, redheads tend to retain their natural hair color a lot longer, skipping out on the graying stage the rest of us sometimes struggle with.  

But let’s be honest, redheads still struggle too. Losing your crowning glory and the hair color that sets you apart from everyone else can be overwhelming. Where you once saw red, you now see white.  Just remember white hair isn’t unhealthy or dead. It just needs special care to keep it looking its finest with the proper cleansers, conditioning treatments, and masques.  

That’s why we recommend using the Go Gray Purple Toning Shampoo and Conditioner Duo. It is designed to help eliminate dull yellow tones caused by heat tools and environmental elements. This nourishing formulation contains Pro-Vitamin B5 to help strengthen and condition, while maintaining beautifully bright white and silver hair.  

Inserting the Go Gray Purple Toning Masque into your weekly routine will help neutralize unwanted warm and yellow tones while reducing frizz and breakage.  This product works best after using the purple toning shampoo and conditioner for the ultimate deep conditioning treat your hair will love. Embrace your fabulous red transition!