Liberate yourself and upgrade your look by ditching the dye. Whether thinking of transitioning to your natural gray, mid way through a transition or already embracing your gray and silver.  Go Gray is a system focused to meet you at every phase of your Go Gray journey, from lightening tough dyes to soften the grow out, to further removing color and revitalizing hair health, look and feel.

Our gentle and effective, pro-grade formulas help remove, revitalize, and rejuvenate tresses from top to tip. Transitioning to gray is about the journey and Go Gray is there for every phase.

Gently remove unwanted hair dye

Gradually fade and hydrate

Tone and condition

Brighten and hydrate

Certified by The Vegan Society

Formulas are free of animal testing, animal products and animal by-products

Proudly a Woman-Owned Business