{"id":386,"date":"2022-01-07T21:55:56","date_gmt":"2022-01-07T21:55:56","guid":{"rendered":"https:\/\/go-gray.com\/newstaging\/?p=386"},"modified":"2022-01-07T21:55:56","modified_gmt":"2022-01-07T21:55:56","slug":"purple-power","status":"publish","type":"post","link":"https:\/\/go-gray.com\/newstaging\/purple-power\/","title":{"rendered":"Purple Power"},"content":{"rendered":"

Before you can really grasp why purple has become a beauty buzzword and how it may work for you, it\u2019s important to understand a little about color theory.\u00a0<\/span><\/p>\n

The standard color wheel places purple and yellow opposite from each other because they are complementary. When combined, they neutralize one another. Purple shampoo and conditioner were developed to help maintain ash blonde, gray and silver hair as these colors tend to develop brassy, yellow tones. That means purple shampoo and conditioner are generally most effective on pale to light color levels.<\/p>\n

There are many causes of that annoying yellow tinge that appears on light-colored hair, including heat styling, product buildup, chlorine and even some medications. Exposure to UV rays, meaning the sun and environmental elements, turns the protein in hair yellow as well.\u00a0<\/span><\/p>\n

This is the part of your gray hair journey where it\u2019s crucial to add a purple shampoo and conditioner to your shower routine. Go Gray Purple Toning Shampoo and Conditioner Duo<\/b> are designed to help eliminate those dull yellow tones while maintaining beautifully bright gray and silver hair. The nourishing formulation contains Pro-Vitamin B5 to help strengthen and condition hair.\u00a0<\/span><\/p>\n

A few things to note:<\/p>\n